H&M’s new beauty range has landed! Earlier this year H&M dropped the news they were going to rebrand their entire beauty range and new d-day has come: a truckload of spankin’ new products are now available in some stores as well as online. I must admit the rather luxurious looking packaging looks intriguing, although I wonder if H&M has got what it takes to make it look as good in real life since their last line wasn’t exactly owning it when it comes down to packaging. The first swatches & reviews are surfacing as we speak (look out for #HMbeauty) and a lot of them come down to the same thing, the quality is good but nothing major and the packaging looks cheap. I have yet to see and try them out for myself, so for now I’ll give them the benefit of the doubt and can’t wait to get them all over my face. I’ve made a little selection of products down below of makeup items I might like, but there’s a lot more where that came from so make sure to check out the website to see what else is coming to your H&M store soon.
Smoky Nudes eye shadow palette € 13 / £ 10
Pomegranate & Macaron cream lipstick € 10 / £ 8
Come In Third eyeliner € 5 / £ 4
Fine China eye shadow € 6 / £ 5
Leading Lady lip stain € 8 / £ 7
Cameo Pink powder blusher € 8 / £ 7
Light to Medium concealer palette € 10 / £ 8
Coquette lipstick pencil € 6 / £ 5
What do you think of the new beauty line?
See anything you fancy?
Shop them at hm.com
I’m impressed by the packaging and the overall look of the products, very un-H&M-ish.