The Son & Park Beauty Water is no stranger to anyone that has a slightest bit of interest in K-beauty. Ever since it launched, it has been the center of attention when it comes to k-beauty fan favourites. Part of the hype is because this was created by two famous South-Korean makeup artists; Son Day Sik and Park Tae Yun. But to find the reason for its success, we’ll have to investigate a little further.
Nothing as intriguing and scary to this fair skinned girl as fake tanning. When Isle of Paradise showed up on my insta-feed, I thought it was about time to take my (gradient) tanning routine to the next step. The colourful millennial-minded brand was founded by celebrity tanning expert Jules Von Hep, who has a decade of experience in the field. Its aesthetic has a bit of a Colourpop vibe and its also vegan, organic and cruelty-free.
Starskin was one of the Western pioneers to jump on the sheet mask bandwagon and it certainly paid off. By combining one of Korea’s hottest export products with the desire to have amazing skin like the stars, this Dutch brand instantly put itself on the luxury beauty map. Indeed luxury, as the sheet masks don’t come cheap at roughly € 10 a piece. In return, you do get a sheet mask with an incredible good fit that feels like second skin.
These days K-beauty is widely discussed across the interwebz, but when it comes to coverage of Japanese beauty in Western media, I’m still quite left in the dark. This is why I have decided to cover as many of my J-beauty products as I can on my blog and social media channels.