H&M is spoiling us. After giving us an online store and H&M Home, the Swedish retailer has announced that it will completely renew their beauty collection. While their current cosmetic collection isn’t necessarily worth a rush trip to the store, this new one just might be. This September, they will drop 700 new products in dedicated beauty counters in 900 stores worldwide and online! Excited yet? Wait there’s more..
The new range will be the first full-range beauty collection of the brand, including makeup, hair care, body care and beauty tools with prices ranging from € 3 to € 25. There’ll be two main collections: a premium beauty line, as well as an assortment of Ecocert-approved sustainable products. The packaging for this range features recycled materials, and all manufacturing processes for the paraben-, silicone-, GMO-, synthetic fragrance-, and dye-free formulas have a minimized impact on the environment.
Later on the ranges will be expanded to over 1000 products thanks to the seasonal drops of new and limited-edition color collections. These products will be presented in dedicated beauty areas within the stores to help customers experiment with trends and develop a look that’s all their own”, an approach we’ve seen at sister brand & Other Stories.