Maybelline Dream Cushion Fresh Face Liquid Foundation On-The-Go is the latest Western cushion to hit the drugstore. The Maybelline cushion has been available in Japan for over a year now, but with only 2 shades available that are both too dark, I didn’t pick it up during my visit last Spring. Luckily Maybelline launched the new Dream Cushion in 6 shades (8 if you live in the U.S.) and I picked up 01 Natural Ivory as soon as I spotted it at the DM drugstore when I was in Germany two months ago.  View Post

apieu rilakkuma air fit cushion xp

That damn bear again? Okay okay, I’ll admit it; I’m a huge sucker for cute packaging, especially when it comes to Korean cosmetics. Apart from the cleanser, tints and cushion blushers, I also picked up the limited edition Rilakkuma x A’Pieu Air Fit Cushion XP SPF 50 PA +++ cushion foundation. Even if you’re not a fan of Rilakkuma or cartoon characters in general (is that even possible though??), you might want to read on as this cushion is also available in a permanent standard product. I just think it’s more fun to try out a cushion when it comes in cute packaging. Anyway, here we go.. View Post

One year after the launch of Dior Poison Girl Eau de Parfum, Dior returns with a new addition to the new generation of Poison; Dior Poison Girl Eau de Toilette. Both are the first iterations of Poison since the original scent from 1985 which was a staple in my mum’s cabinet when I was little. View Post

It’s early 2015 when Lancôme releases its Miracle Cushion. The launch of this innovative compact wonder unleashed a chain reaction of cushion foundation launches in the Western beauty world, one that is sure to continue in 2017. The Lancôme Miracle Cushion was praised by many, but as the current base trend in the West still is matte, flawless skin, many felt like they were missing coverage. A year and a half later Lancôme delivers with the launch of the Teint Idole Ultra Cushion. View Post


The increased interest in Asian beauty has led to many Western adaptations of famous Asian beauty innovations such as cushion foundations, gel moisturizers and finally sheet masks! Just like a few years back with the BB creams, Garnier proves once again its position as an innovator by being one of the first western brands to launch sheet masks at the drugstore. As an avid sheet mask user, I couldn’t be happier sheet masks are getting more and more recognition in the western beauty world and I couldn’t wait to try them out. View Post


Meet one of my personal most highly anticipated lip releases of the year: the L’Oréal Infallible Matte Max lip pens. This unique gel-to-powder formula originated in Asia and is now finally available here in 6 vibrant colours, ranging from nude to bright purple. View Post


Lip balms boring? Not at Labello! The lip care expert recently relaunched its iconic blue balm in a flashy neon packaging. As far as the formula goes.. does this icon even need an introduction? The nourishing balm with shea butter and pantheon keeps the lips hydrated an nourished while protecting them from drying out. It’s the absolute top seller in Belgium because well.. who doesn’t carry one of these in their bag? There are 6 different colours to collect and keep your lips hydrated all winter long. In fact, why not make this permanent? These will look great during Summer as well..

Labello Original Neon LE lip balm – € 3,60
Available at the drugstore.

Disclaimer: PR sample offered for consideration.


If you’re an avid YouTube watcher like me, chances are you’ve heard of Boscia (pronounced bo-sha, short for ‘botanical science’). Two years ago every beauty youtube was talking about the 100% preservative-free brand and how amazing their products were. The originally Japanese but US based brand is part of the Fancl corporation (one of the biggest cosmetics producers in Japan) who introduced the brand to the U.S. back in 2002. The Fancl Mild Cleansing Oil has been one of the top-selling cleansing products in Japan for years now, which made me curious about its counterpart from Boscia; the Boscia MakeUp-Breakup Cool Cleansing Oil. View Post