Coca-Cola Light has chosen a new creative director to design some new Coke Light bottles and in my honest opinion, they made a pretty fine choice. Literally. The beverage turns 30 this year, and seeing none other than Marc Jacobs backing the brand makes it sexier than it ever was before. If I can’t convince you, I’m sure the pictures and commercial will. Just forget about him playing for the same team for a moment and look at this.. (take your time and feast yerr eyes)
Ahem.. now that we have processed the images above let’s move on to the designs. Marc brings his unique vision to the brand by creating a limited edition collection of 3 must-have bottles and 3 cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist – true to Jacobs’ signature style. My favorite is the ’00s bottle with the polka dots, what’s yours?
WIN WIN WIN
Apart from the collection which you can find at Galeria Inno by the way, Coca-Cola Light is also hosting an awesome giveaway. Unfortunately they can’t hand out Marc to everyone, but they can give you an exclusive Marc Jacobs handbag! Coca-Cola Light is now giving away 1 bag per hour between 9am and 9pm. That’s a whole lot of bags!
You can take your chances here or click on the banner in the sidebar on the right. Good luck!