And no, we’re not talking about fur! If you’ve kept a close eye on the past fashion weeks, you probably spotted a lot of these sweaters. The KENZO sweater with a fierce tiger head was popping up literally everywhere. While this type of green isn’t really my favorite shade, I couldn’t help but feel drawn to this particular piece. Perhaps it was a tiny feeling of nostalgia that made me look back to the times where logos and big animals were closet essentials.
And this trend really makes me wonder; are big and bold logo’s, the one part of branding that has been an absolute NO-NO for the past years, making their comeback? Or is it just the case for Kenzo, whose Eiffel tower sweaters and logo caps are making a sudden reappearance on practically every major style blog? In that case, it’s a darn good marketing trick.
Anyway for those who are looking to get one, it may be hard to come by. For an alternative, check out the one by Titi + The German Kid, proudly worn by Kim here.
Pics courtesy of StyleScrapbook, Jak&Jil, We The People, The Blonde Salad, Elbows&Knees, Le Blog De Betty, Carolines Mode, Purple.fr, All That Glitters (Chicisimo), Skuref, Sarah What and The Little Edit.
What do you think of this new trend? Yay/Nay?
Ik vind de grijze versie mooier dan de groene 🙂 Gewoon ook omdat hij beter combineerbaar is! Zelf hou ik er ook niet van om te koop te lopen met merken en hun logo’s. Ik kan zelfs dat rode logo van EDC of het vlaggetje van Hilfiger niet hebben 🙂 ik vind dat ze vaak kledingstukken ontsieren… x
hhahhahaa yes i love my sweater very very very much! i have one with an eagle on too! what i do find interesting is the fact that brands like kenzo, who weren’t popular anymore became popular all of a sudden because of an interesting piece! yes it is a trend and i love it
Echt een trend naar m’n hart!
zalig! ik vind hem bij the blonde salad ook erg tof! vind hem toffer in groen