As of January, Katy Perry will be the new face of German jewelry brand Thomas Sabo and also the first ambassador in the company’s 27-year history.
The popstar became famous for her eccentric, funky and colorful sense of style, which makes her a perfect spokesperson for Thomas Sabo. The brand is therefore thrilled to have the pop sensation as their ambassador: “Katy is a match made in heaven for us. In terms of her personality and charisma, she is the absolutely perfect complement to our brand so much so that we just couldn’t imagine a better partner.” Katy couldn’t agree more: “I’m excited to make things pop for Thomas Sabo. I’m such a fan of all things cute and collectible. I like the Charm Club the best because I get to make it my own.”
As part of her endorsement the pop star can only wear pieces from the Sabo Collection during public appearances and she will make a special appearance at the ‘Inhorgenta’ trade show in Munich later in 2011. Also part of the deal is a sponsorship by Thomas Sabo for Katy’s “California Dreams World Tour.”
The collaboration kicks off with Katy starring in the advertisement campaign of the spring/summer 2011 “Pop Now” collection, which is inspired by pop art, pop music, disco, neon and Andy Warhol.
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