“Romantic folklore is the theme of autumn’s Conscious collection with more sustainable style
The sweet romance of Swedish folklore is the big influence for the Conscious collection this autumn, proving that sustainability and style are second nature at H&M. Each piece in the collection is made with more sustainable materials, from organic cotton or linen to recycled wool and organic hemp. The silhouette is feminine and the pieces are luxuriously decorated, from embroidered wool coats to the prettiest lace blouse, as well as floral printed dresses and shoes. There are also some exclusive homeware pieces made from more sustainable materials, such as a printed throw and cushions.”
The collection doesn’t really appeal to me as much as the previous ones, but there are some pieces I’d definitely like to add to my wardrobe. The grey trouser and cream/white blouse with puffed sleeves for example. So what do you think? Buy it or leave it?
The Conscious collection will be available to buy online and and in selected markets from Thursday 6th October 2011.
Pictures courtesy of H&M.