SMETS Premium Store Brussels

Today SMETS Premium Store opens its doors in the heart of Brussels. The name might not sound familiar yet, but that’s bound to change. Back in Luxembourg where the concept originated, Smets established quite a name for itself since it first started in 1986. Nowadays Smets counts 25 boutiques and the Brussels establishment is the first of their international conquest. What makes the concept store so special is that it’s a unique mix of fashion, beauty, design and art. And all of that covering an area of 3000 m²!

I’ll be honest with you, the designer line-up is pretty amazing. It’s too bad there still was so much work that had to be done yesterday, so there’s not much fashion I can show you. But I’m sure you get the picture when you take a look at the brand list; your bank account is not safe here. I repeat, NOT safe! Enter at your own risk!

A small selection of the brands available:
Alexander Wang — Alice & Olivia — Barbara Bui — Burberry (Prorsum) — Carven — Christopher Kane — Elizabeth & James — Emilio Pucci — Giuseppe Zanotti — Givenchy — Helmut Lang — Herve Leger — Isabel Marant — J Brand — Junya Watanabe — Manolo Blahnik — Marc by Marc Jacobs — Mulberry — Opening Ceremony — Paul & Joe — Pierre Balmain — Proenza Schouler — See by Chloé — The Row — Vanessa Bruno –… & many more.

Beauty lovers, fear not! There’s also something in it for you! Smets partnered up with none other than Cosmeticary to create a refined beautycorner with brands like Bobbi Brown, By Terry, Bumble and Bumble, Radical Skincare, Essie and Dermalogica. Aaaand, last but not least, Belgium’s first OPI Nail Bar! You’ll be able to find all the latest collections and a range of 250 basic colors at your disposal.

After rummaging through the racks, it’s time to relax and reflect on your purchases in the The Bowery. French top chef Benjamin Laborie will be happy to let you have a taste of his traditional French kitchen with a touch of haute cuisine.