Shoplog | Marni x H&M

I wasn’t planning on queuing at first because I had a busy day ahead, but since I didn’t sleep I thought I might as well go anyway. It was my first time to queue for a designer collaboration since we don’t have any stores in West-Flanders that carry the line.. ever. At 06h00 in the morning I hurried to my local H&M store to get my beloved Marni pieces. The quest wasn’t without danger. On my way I almost got run over by a car, the driver was either drunk or dozin’ since it was a straight one way street and he just came straight at me. In case you’re wondering; I’m perfectly fine! I’ve had my share of accidents in my life so in order to prevent running out of lives (I seriously believe I started out with 9) I’ve developed a couple of swift evasion strategies for situations like these. 😉

Upon arrival I was kind of flabbergasted by the amount of people that were already standing in line, especially since there weren’t that many in Antwerp or Brussels around the same time (according to Twitter). There were at least 20 people before me, among them fellow blogger & Oona miracle worker Nathalie. Despite the fact that it was women’s day, some ladies didn’t show others much respect, and they just cut in line. Not cool ladies, NOT COOL.

After we had received our precious entrance bracelets we (me, Nathalie, Hanne and a friend) went to a coffee bar to heat up and discuss our strategy. Again with the strategies, I know but it’s survival of the fittest in this game we call fashion. As it turned  out, there were only 7-11 pieces per article available, so it’s no wonder a lot of items were already gone after the first group had their fifteen minutes of shopping time. Picture a perfectly green field that gets swarmed with locusts for fifteen minutes and see what’s left. Nothing much, I tell ya. Luckily for me, Nathalie was one of those locusts in the first group and she managed to snatch 2 necklaces for me. Thanks again! ^^

Things got a little crazy at the gates where the second group was waiting because people were starting to get restless because a lot of articles were already gone. I was standing first in line and people in the back were pushing me against the fence. Again, NOT COOL! When it was finally my turn I was happier to be out of that crowded place instead of being granted access to the Marni corner. With all that craziness going on, I forgot to try the gold brocade pieces I really liked *sob*

I can’t say for sure if I’ll do it again. All I know for sure is that when man really wants something, man becomes a beast. Check out the video below to see what I mean.

While the bracelet system is a huge improvement compared to the early days, my experience proves it’s not waterproof. Better would be for people to be in line all the way until the actual corner, with numbered bracelets. Or maybe I just queued at the wrong store? :’)

Did you buy anything from the collection?



  1. March 12, 2012 / 9:22 pm

    ok, fabulous story, maar dit klinkt een beetje ironisch, leuk om te lezen maar het lijkt mij inderdaad niet zo fijn om daar te staan! thank god we have Nathalie!!!! de witte ketting is nog altijd één van mijn favorieten

  2. March 12, 2012 / 9:22 pm

    I didn’t go because I just can’t stand crowded places, it scares me. Really nice tho you could get some things you liked!

  3. March 12, 2012 / 9:25 pm

    Ah, die taferelen! Ben blij dat ik daar niet tussen stond! Maar wel leuk dat je je kettingen hebt 🙂

  4. Javi
    March 12, 2012 / 9:30 pm

    I got the same black necklace! It’s great! 🙂
    Today I went to H&M in Antwerp (the big one at the Meir) and they still have a few gold brocade pieces. I saw shirts and skirts so you should go!

  5. March 12, 2012 / 9:36 pm

    MARNI MADNESSSSS! In Antwerpen was iedereen eigenlijk heel vriendelijk.. Maar dat is misschien omdat ik bij de lucky first ladies was (die allemaal alles hebben kunnen pakken wat ze wilden). Volgende keer dus naar ons komen 😉

    Ennneh… gold brocade items? Op de Meir hangen er nog veel broeken en tops! Go go go!

  6. March 14, 2012 / 7:42 pm

    Ik ga nooit bewust naar de speciale H&M collecties, haha. Ik ben één keer eerder toevallig bij die van Jimmy Choo beland. Ik dacht dat ik het leven zou laten in die massa drammende vrouwen. Echt goed gek!

    Fijn dat je die kettingen hebt bemachtigd! Van wat ik hoor waren dat de meest gegeerde stukken ^^ xo

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