On my last post I got a question about my cute cat ring and I couldn’t believe I haven’t posted about this wonderful brand before! I first came accross Tatty Devine during my trip to London with my Japanese hostsister Eri over 2 years ago. It was our last day in the bustling city and we were wandering around the Seven Dials junction in the Covent Garden area in search of the Steve Madden store when we stumbled upon this cute little shop with a very inviting shop window. What we discovered was the cutest collection of high-quality plastic jewelry.
Ranked by Dazed and Confused as one of the 50 coolest brands in the world, Tatty Devine is an iconic chic jewellery brand that has ruled street fashion for over 10 years. The founders, Rosie Wolfenden and Harriet Vine met at Chelsea School of Art‘s fine art course and set up the brand in 1999, selling handmade leather wrist cuffs they made from rubbish leather samples at Portobello and Spitalfields markets. Soon after, they changed course and started to work with perspex, which was revolutionary at the time.
Turning so-called ‘rubbish’ into quirky, statement pieces would become their calling card. It heralded the beginning of a new jewellery landscape, and one which the fashionable east London crowd quickly adopted. Within their first year they were already being featured in Vogue’s Millennium issue and sold by Browns and Harvey Nichols.
Today they create 2 collections a year that are sold in over 300 stores worldwide and work on other side projects in collaboration with other designers, brands and companies such as Peter Jensen, basso & Brooke, Tate Gallery, Gilbert & George. They’ve also released a DIY jewellery book and own 2 stores in which they sell their jewellery, host jewellery-making workshops and showcase other young designer’s talents.
Tatty Devine’s designs are always simple, fun and indisputable eyecatchers. And above all, they’re affordable, which makes them the perfect purchase to give that outfit a new lease of life. Or, in case you’re into something personal, there’s always the name necklace. With tons of possibilities available, you’re bound to find something to your liking. I’ve been wanting to order one for a while now, but was never able to choose (Suggestions are welcome)! Meanwhile have a look at the video below to see how these pieces of art are made.
Fancy some perplex designs in your wardrobe? Drop by the Tatty Devine stores at 236 Brick Lane and 44 Monmouth Street, London. The name necklace service is also available at Selfridges.
In Belgium, you can find Tatty Devine at Access in Antwerp, Zoot in Ghent, Hippo in Leuven, Le Petit Boudoir and Ultra in Brussels, Zimba in Ardooie and Design Clinic in Koksijde. Or simply shop online at www.tattydevine.com.