Benefit Roller Lash Mascara


It’s been a while since I last reviewed a mascara and there’s a good reason for that. I loved the Max Factor false lashes range so much I thought I’d never need anything else in my life. But with all of the exciting new releases lately, it was time to put those aside and make room for something new. One in particular sparked my interest, as it promised to give your lashes a super curl and many seemed to confirm this claim. Of course I’m talking about Benefit’s new mascara baby, the Roller Lash!

Before we get into its performance, let’s take a minute and have a look at the cute packaging Benefit has chosen for their latest mascara. It’s quite different from what we’ve seen with the Bad Gal and They’re Real mascara’s. It looks quite in black and pink and has some sort of a pin-up fifties vibe thanks to the handle with soft grip which was inspired by old school hair rollers. Liking that so far.


The wand itself is synthetic and slightly curved, which helps grabbing onto the lashes. Also the tiny hooks on the bristles do a great job of both grabbing the lashes as well as separating them. Furthermore, it helps to lift the lashes although not to the extent I was hoping for. My lashes are quite stubborn and look rather depressed because of how they naturally point downwards. Without the help of a curling wand I can’t handle them. The Roller Lash lifts them ever slightly, but when I put on too many coats it becomes to heavy for them to carry, which is why I’ll stick to 2 coats at most.


You apply it like this:

-The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward.
-Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
-Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.


The ultra black formula is enriched with provitamin B5 and serine, which helps condition the lashes. Throughout the day, the result stays pretty much the same. My lashes look longer and fluttery, a little thicker and with a tiny curl towards the top (at best). It stays put all day without transferring, which is a huge difference in comparison to the YSL mascara sample I was trying while on holiday. I’m talking serious panda eyes. So yeah, overall I was pretty pleased with how the Roller Lash turned out.

Wearing Benefit’s Roller Lash mascara (3 coats), no pre-curling:


The verdict? I love the natural look of the Benefit Roller Lash mascara. All of my lashes are covered individually and even though I don’t really need more length, they are still a little bit longer and voluminous. I’ll gladly use every last drop of this mascara although I won’t be tossing my curling wand anytime soon.

Benefit Roller Lash Mascara –  € 25 / £ 19.50 / $ 24

Benefit is available at Galeria Inno (BE) , Douglas (NL), Sephora (FR/US), Boots (UK),..

Disclaimer: The product in this post was offered by a brand / PR company for review purposes.




  1. May 6, 2015 / 12:34 pm

    I’ve read a mix of raving and lukewarm reviews on this one so far but so far it sounds like a decent enough mascara. Not HG material probably though.

    • Sté
      May 8, 2015 / 1:50 am

      Not HG material in my book, but I still like it. It does everything perfectly except for the one thing it’s marketed towards: curling my lashes. But then again, no mascara has ever succeeded in doing that. I just need an eyelash curler!

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