Belgium Beauty Update

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Today I’ll be giving you a quick overview of Belgium’s latest new launches as well as a couple surprises that are on their way. Welcome to the Belgium Beauty Update!

H&M beauty has launched in Belgium and it looks lovely! I’ll be showing you what I hauled this week, but if you’re impatient; you can shop the entire new beauty collection in their store on the Meir in Antwerp. This store and the one in Wijnegem will be the only 2 locations in Belgium that will carry the entire range.

Urban Decay has opened a counter at Ici Paris XL Nieuwstraat in Brussels and is opening another on Oct 15th at Ici Paris XL Meir in Antwerp. I truly hope this marks the start of UD counters opening all over the country.

Bobbi Brown already had a store in Brussels and a counter at Parfuma in Antwerp, but is now opening their very own store next month in the Korte Gasthuisstraat 43 in Antwerp.

NYX Cosmetics is opening a store in Belgium next Spring and if it looks anything like their first store which they just opened a couple of days ago in L.A., it’s gonna be amazeballs (see photo).   More info to follow!

Sleek Makeup is now available at some Di Beauty & Care stores. This brand was really popular when I started blogging because of its great pigment and cheap prices. The display is rather small but enough to score some of Sleek’s bestsellers; the eyeshadow palettes and the infamous Rose Gold blush.

Kiko Milano Cosmetics has just opened up shop in Brussels (Elsensesteenweg) and they’re already working on a second location in Hasselt in the Hoogstraat. Keep em coming please!

Dermalogica Gent has opened its doors at the Kalandestraat 19. Drop by for a (free) skin analysis, skin therapies and a lot of expert advice.

De Bijenkorf, the famous Dutch luxury department store, has opened a Belgian version of their webshop and is now shipping over 1000 luxury items across the border. If you order before 21h, your package will arrive the next day. Now all we have to do is wait for a physical store.

Kruidvat opens their Belgian webshop for those with a smaller budget. Thousands of beauty products you can shop at the same discount prices without ever leaving the comfort of your home (because we all know those queues at the register can be hell). Yass!

& more exciting news I can’t tell you about just yet but I know a lot of you will be so happy! Myself included.

With all those new launches I’m even more curious about what 2016 is going to bring!

What are you the most excited for?

Photo courtesy of Racked.




  1. October 12, 2015 / 1:01 pm

    Ah, ik wist niet dat de H&M op de Meir de volledige collectie had! Jammer dat er in Gent maar een kleine selectie te koop is! Ik ben heel benieuwd waar NYX zijn winkel zal openen!

  2. October 12, 2015 / 2:02 pm

    Hurray for NYX! Heb net weer 25 euro mogen betalen voor een poedertje, ik kan niet wachten om ‘t merk aan Belgische prijzen te kunnen kopen.

  3. October 15, 2015 / 7:45 pm

    Ik ben echt zo benieuwd naar de NYX winkel! Oh en in Sint-Niklaas komt er ook nog een Kiko winkel 🙂

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