Exciting images & great news for makeup fans in my mailbox today! Ck one is launching a cosmetics line, and yessir, it’s coming our way! 🙂The ck one color cosmetics line will be a complete make-up line containing over 130 products that carry the ck one DNA, which is authentic, confident and cool.
“ck one has maintained its status as an iconic global brand since it first launched in 1994,” said Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. “With the introduction of ck one color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the ck one legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.”
“With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand,” said Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc. “This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.”
The advertising campaign was just released and it features tons of famous CK faces; Lara Stone, Abbey Lee Kershaw and Ruby Aldridge to name a few. Gorge.
Across the pond they’ll be able to get their hands on the products starting in April, Benelux peeps ‘ll just have to be a little more patient and wait ’till fall/winter. As soon as I hear more, I’ll let you know!