The Next Big Thing In MakeUp… Straight From Korea

fx krystal sulli etude house cushion foundation

By now we’ve all tried the infamous BB creams and heard of (or tried) the CC and all of its successors. The BB & CC creams are definitely here to stay, but the others never quite got a foothold in the West and I can understand why. There’s a time when it’s just too much. Straight up overkill. Luckily, Korea already has its next star product lined up, and I’m positive we’ll see/hear a lot more of it in the next year. Meet the “cushion foundation“, a product who’s popularity skyrocketed  in Korea over the past year and with the Korean (beauty) wave, it’ll soon conquer our makeup counters as well.

So what exactly is a cushion foundation?

It’s a small refillable compact foundation you could easily mistake for a power or cream foundation, but instead it contains liquid foundation. Unlike your regular liquid foundation which comes in a pump or a bottle, the liquid is soaked into a cushion or sponge which you can pick up with a special puff and then carefully dab it onto the skin. It’s perfect for people who are on-the-go. Just like BB creams and CC creams, most cushion foundations offer the “all-in-one” function. That often indicates it serves as a foundation with moisturizing, cooling, brightening, cooling and sebum controlling abilities as well as UV protection.

Watch how it works in this video from Etude House:

 

Some brands that offer cushion foundations include AmorePacific, Etude House, IOPE, Verite, Laneige, The Face Shop, VDL, Innisfree and Hera. IOPE is said to have invented the cushion compact foundation and even today, the original version remains the best selling compact foundation in Korea. Fun fact: they’ve even released a compact for men.

stylelab beauty blog trend cushion foundations korea

1. Laneige BB Cushion Pore Control  2. Hera UV Mist Cushion
3. VDL Metal Cushion Foundation 4. Etude House Precious Mineral Any Cushion
5. IOPE Air Cushion XP 

It’s no secret a lot of brands turn their eye towards Asia to spot new products that are up and coming. It’ll come as no surprise you can expect the first Western brand to jump on the bandwagon as soon as February next year, when Lancôme will release their ‘Miracle Cushion’ Liquid Cushion Compact, available in 6 shades for € 42. Refills will retail for € 30.

stylelab beauty blog lancome miracle cushion foundation 1stylelab beauty blog lancome miracle cushion foundation

I’m going to try and get my hands on some of these when I hit Japan next Spring so I can give you a better idea which ones are worth investing in. In the meantime keep your eyes peeled for more Western releases.

What do you think about the idea of cushion foundations?
Would you give them a try?

 

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