Mascara is the most used and purchased makeup product in Belgium which results in a massive flood of new mascara’s hitting the market every year. There are so many options I honestly don’t know where to start when shopping for a new mascara, so I usually go back to what I already use and love. Maybelline was the first mascara brand I fell in love with back in my teen days and it recently popped back onto my radar because of its latest installment, The Falsies Push Up Drama mascara, promoted by one of my current fav models: Gigi Hadid.
At first the metallic red & pink case made me think this was a double end mascara (you know the kind, with a primer on one end and mascara on the other), but this isn’t the case. Still, I think it’s a visually pleasing and modern type of look for a mascara.
The plastic wand is straight, medium sized with short plastic bristles that kind of form ‘cups’ that hold the product. A lot of it. That, in combination with the thick & wet formula causes it to require a steady hand to apply this or before you know it, you’ve applied too much, resulting in a clumpy mess. The shape of the bristles is said to grab the lashes in a way they get curled in 45°.
Normally I prefer to build the intensity of a mascara layer by layer while giving my lashes the shape, length and body that I want. With The Falsies Push Up Drama you’ll get the intense volume and black colour from the first layer, which is why I never apply more than 2 layers as it weighs my lashes down too much, losing my curl. See my lashes pointing straight at you in the photo? That’s my lash curling efforts gone to waste because I tried to layer. (FYI: I’m not wearing any eyeliner, that’s all mascara.) If your lashes can take some weight and you’re going for full on drama, then please go for it. For me, this mascara looks it best with just one simple layer.
Also because I have sensitive eyes and wear contacts in an office with very dry air, this mascara mostly doesn’t entirely make it through the day most of the time. It does get better once the formula dries out a bit after about a month. I prefer it a lot more than when I first started to use it. Maybe a waterproof version would suit me better to both hold the curl and keep the mascara in place throughout the day. On the other hand, it does make it easier to remove in the evening with just some micellar water on a cotton pad.
Conclusion: I don’t think this mascara is bad nor is it good enough to repurchase. I’ve seen some people with great results, but unfortunately I wasn’t one of them. I’m still going to use it hoping the drier formula can one day help me achieve the lifting effect the brush promises to give. In the meantime I’ve also purchased another Maybelline mascara, the Lash Sensational, which seemed to get some amazing views. Hopefully I’ll be more successful with that one. Review coming soon!
Maybelline The Falsies Push Up Drama Mascara – € 15
Available at the drugstore.
Disclaimer: The product mentioned in this post was sent for consideration.